Taking Advantage of Black Friday

Yes, Black Friday has come and gone, but it will be back again next year. The neat thing about Black Friday is that most shoppers rush out to the stores, trample people, while racing for those deals. It isn’t until the days following where shoppers look for the deals online. So how can you benefit from this and take advantage of shoppers during the Holiday Season?

Put yourself in the shopper’s shoes. Pretend you are a shopper online and envision yourself having to seek out gifts. Some questions you need to ask yourself are:

a) What are the new and hot products?
b) Can these products actually be purchased online?
c) What do you know about these products?
d) Can you offer advice on any of these hot new products?
e) Is the Internet already saturated with content about these hot new products?
f) Is the product related to your blog’s niche?

Once you ask yourself these questions you probably can narrow it down a bit better if it is worth writing about an item or not. ipods are a cool topic, or the new iphone, but more than likely the Internet is saturated with information on this. Finding products to talk about can take a lot of research. So what can you do?

Look around at other blog’s in your niche. What types of products are they discussing? If you have run a parenting blog for the last 2 years and have been all over the Internet reading other parenting blogs then you probably have a good idea what types of products have been talked about and what the new hot items are for this year.

Write a review about it. Maybe go out and actually buy the product and test it out. Write about it. Tell people how it functions. Did it live up to your expectations? If not… why?

Link to other reviews. Maybe you don’t have all kinds of money to blow on the product or you have your doubts about. Do a roundup and link to what others are saying about it. Put 80% of the links to blogs in your niche. Then try breaking out a bit and see if other blogs outside of your niche have blogged about it. Link to them. Pingbacks may drive traffic back to your article.

Make sure in your articles you are using nice keyword rich text. Link often and liberally to sources. You never know… you may get on the first page of Google for those searching online for information about the hot new item…

Comment on other blogs talking about the same product and make sure to link your name to either your blog or that specific blog post. Remember, people search the Internet heavily by topic. If you can stick with the same crowd and get some links coming and going you will see a rise in traffic naturally, as long as the topic remains of interest.

Now what if you wrote about a product and more traffic comes your way? How do you jump on this opportunity? Maybe one example would be to post a link at the end of that article inviting readers to subscribe to your feed via email. Feedburner offers a great service that will deliver your posts via email to those who choose to sign up for this feature. As a matter of fact, if you want to subscribe to my feed via email you can do so right here at this link.

What other things can you do? You can provide links at the end of your article leading them deeper into your blog with other related articles. Maybe you blogged about that product on many occasions. At the end of the article tell your readers if they enjoyed this post why not try reading a few of these… and leave a list of about 3 or 4 other articles that may interest them.

Another option would be to provide a link to any referral type programs. The downside of this is you are providing a link which will lead people away from your blog. On a good note, some of these referral programs can earn you a bit of cash. It’s really your choice. If you can find the right program which is closely related to the topic being discussed in the article then it should only benefit you since you are sending targeted traffic to a program potentially making you money. Any random program is a bit risky and you could probably benefit by keeping the reader at your blog longer.

Any other ideas? How can you benefit from added traffic on a blog article that is attracting people? Don’t forget to open those comments up and get conversation going. Readers will be back to see if anyone replied. This can boost traffic momentarily. The key is to get these new readers to come back and stick around.