Keeping Blog Posts Short, Sweet, and to the Point

One of the first things we all should take note of is that the average reader doesn’t believe they have a lot of time while on the Internet. Most readers browse and scan pages until something catches their eye. Once the reader determines they might be interested in the content, they slow down and begin reading more in depth. The average reader does not have time to read long posts. If they glance down and notice it will take them 10 minutes to read the article, more than likely they will leave even if their intentions are to come back and read it later. Most never come back to finish. There is just too much information out there on the Internet.

The key is to break longer posts into several, and then linking them together. If they read the first post and got through it, they will more than likely click over to the next post. Keep articles under 5 minutes. Present the article so it is easy on the eyes. I tend to read articles that are broken up nicely into short paragraphs with bold words emphasizing an issue. You could have the same text but in one long paragraph. Break it up into nice looking paragraphs.

Blogging is different than writing articles for a magazine. I remember when I first started blogging, and my goal was for lengthy articles. Soon you realize it isn’t the length of the article but rather saying the exact same thing but in half the article. Choosing your words better, and getting to the point immediately with little character development leads to better blog posts.

The first paragraph is the most important. That first paragraph will be the determining factor whether or not the reader will continue. One of the biggest mistakes bloggers make is trying to lure readers in with suspense, as if you are writing a novel. Instead you should lure your reader in with facts on your topic. Whatever your article is about should be pretty much summed up in the first paragraph. From there on out, diving in and getting more specific will be important.

Spend some time reading top news articles online. Hit some of the biggest news sites and read through their articles. First and foremost, the title is descriptive. There is never any question what the article is about from reading the title. Then the first paragraph is a quick summary of all the important facts. Then the rest of the article dives into more detail. Go check it out. The reason they do that is because they know what hooks the readers and draws them in. Try following these simple procedures when writing and I think you will begin to see a big difference in readership.

But as far as short or long posts, the best thing to do is mix it up. There is nothing wrong with winded articles as long as people are reading them. When people are not reading them, then it might be worth shortening your articles a bit or splitting longer articles up into several.

But the debate goes on… and on… and on… and on… and on…

You be the judge!